Session 7 : Adapter les activités et les messages liés à la COVID-19 à l'aide des données

In this interview, Social Behavior Change Senior Technical Advisor with Johns Hopkins Center for Communication Programs, Uttara Bharath-Kumar, describes a structured process for translating data into action using a creative brief template. Uttara explores the essential components to consider to take data to the next level in developing or adapting messages, materials or actions.